CLINIQUE's TRUTH/BEAUTY SURVEY

-SURVEY METHODOLOGY-

Following find information on the survey methodology and a demographic profile of survey respondents.

-FURTHER OPTIONS-For survey background information and a listing of other survey-related files, see file:  truth_beauty_survey

METHODOLOGY-

Yankelovich Partners interviewed 1,001 American women:  16 years of age and older using a national random digital dial sample--ensuring that households with both listed and unlisted numbers were included.

>Interviews were 20 minutes in length and took place via telephone.
>The sampling error is + or - 3%, which provides a statistically stable base from which to draw general conclusions.

DEMOGRAPHIC PROFILE

AGE

Age 16-24  - 18%
Age 25-29  - 11%
Age 30-39 - 25%
Age 40-49 - 18%
Age 50-59 -  11%
Age 60+ - 17%

Average age - 41


EMPLOYMENT STATUS

Employed full-time - 47%
Employed part-time - 18%
Not employed 35%


EDUCATION

High school or less - 44%
Junior college/some college - 29%
College graduate/post-graduate - 27%


INCOME

Under $15,000 - 18%
$15,000-$49,000 - 53%
$50,000-$74,999 - 20%
$75,000 and over - 9%

Median in 1000's - $36.5


MARITAL STATUS

Married - 58%
Single - 25%
Widowed/divorced/separated - 17%


RACE

White - 80%
African-American - 10%
Hispanic - 6%
Asian - 1%
Other - 3%